Branded: branding in sport business
Publisher:
Carolina Academic Press
Pub. Date:
[2010]
Language:
English
Description
"Branded: Brandingin Sport Business examines significant brands associated with sport. The brands profiled in this work identify successful practices (and sometimes failures) that have been utilized by sport business to cultivate brand equity. The concept of branding is important and has generated great interest in academic and professional circles. Brands range from a collection of images that represent products to a variety of symbols associated with products, and their producers and consumers build associations with and affinities to these brands. By accumulating all of the information connected to the companies, people, places, goods, and services of the brands, this work will provide points for discussion and further examination of some of the most, and least, successful brands."--BOOK JACKET.
More Details
Contributors:
ISBN:
9781594605062
Staff View
Grouping Information
Grouped Work ID | 5a951b76-8df1-f0b0-ca94-a4e46701550a |
---|---|
Grouping Title | branded branding in sport business |
Grouping Author | jason w lee |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-04-22 06:15:49AM |
Last Indexed | 2024-05-02 23:18:39PM |
Solr Fields
accelerated_reader_point_value
0
accelerated_reader_reading_level
0
auth_author2
Lee, Jason W.
author2-role
Lee, Jason W
display_description
"Branded: Brandingin Sport Business examines significant brands associated with sport. The brands profiled in this work identify successful practices (and sometimes failures) that have been utilized by sport business to cultivate brand equity. The concept of branding is important and has generated great interest in academic and professional circles. Brands range from a collection of images that represent products to a variety of symbols associated with products, and their producers and consumers build associations with and affinities to these brands. By accumulating all of the information connected to the companies, people, places, goods, and services of the brands, this work will provide points for discussion and further examination of some of the most, and least, successful brands."--BOOK JACKET.
format_category_evld
Books
format_evld
Book
id
5a951b76-8df1-f0b0-ca94-a4e46701550a
isbn
9781594605062
itype_evld
Book
last_indexed
2024-05-03T05:18:39.327Z
lexile_score
-1
literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9781594605062
publishDate
2010
publisher
Carolina Academic Press
recordtype
grouped_work
subject_facet
Advertising -- Social aspects -- United States
Branding (Marketing) -- United States
Sports -- Economic aspects -- United States
Sports -- United States -- Marketing
marketing -- sport -- Etats-Unis
marque de commerce -- sponsoring -- sport -- Etats-Unis
publicité (commerce) -- sport -- Etats-Unis
sponsoring -- sport -- Etats-Unis
Branding (Marketing) -- United States
Sports -- Economic aspects -- United States
Sports -- United States -- Marketing
marketing -- sport -- Etats-Unis
marque de commerce -- sponsoring -- sport -- Etats-Unis
publicité (commerce) -- sport -- Etats-Unis
sponsoring -- sport -- Etats-Unis
title_display
Branded : branding in sport business
title_full
Branded : branding in sport business / edited by Jason W. Lee
title_short
Branded
title_sub
branding in sport business
topic_facet
Advertising
Branding (Marketing)
Economic aspects
Marketing
Social aspects
Sports
marketing
marque de commerce
publicité (commerce)
sponsoring
sport
Branding (Marketing)
Economic aspects
Marketing
Social aspects
Sports
marketing
marque de commerce
publicité (commerce)
sponsoring
sport
Solr Details Tables
item_details
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---|---|---|---|---|---|---|---|---|---|---|---|---|---|
ils:.b33155331 | .i65308256 | WCU Book Stacks | GV716 .B75 2010 | 1 | false | false | On Shelf | Oct 15, 2019 | wsst |
record_details
Bib Id | Format | Format Category | Edition | Language | Publisher | Publication Date | Physical Description | Abridged |
---|---|---|---|---|---|---|---|---|
ils:.b33155331 | Book | Books | English | Carolina Academic Press | [2010] | xi, 341 pages, 16 unnumbered pages of plates : color illustrations, color map ; 23 cm |
scoping_details_evld
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