No logo: taking aim at the brand bullies

Book Cover
Average Rating
Publisher:
Picador,
Pub. Date:
2000.
Edition:
1st Picador ed.
Language:
English
Description
With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing - and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe - witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy - a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel" ). No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing. "This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable." - Naomi Klein, from her Introduction
Also in This Series
More Like This
More Details
ISBN:
9780312203436
Staff View

Grouping Information

Grouped Work ID 84d18951-17ef-5384-95a7-208dc8e19635
Grouping Title no logo taking aim at the brand bullies
Grouping Author klein naomi
Grouping Category book
Last Grouping Update 2019-05-14 01:05:15AM
Last Indexed 2019-05-19 03:59:55AM

Solr Details

accelerated_reader_interest_level
accelerated_reader_point_value 0
accelerated_reader_reading_level 0
author Klein, Naomi, 1970-
author_display Klein, Naomi
available_at_evld EVLD Eagle Public Library
detailed_location_evld EVLD Eagle Public Library
display_description
format_category_evld Books
format_evld Book
id 84d18951-17ef-5384-95a7-208dc8e19635
isbn 9780312203436
item_details ils:.b11929959|.i13153419|EVLD Eagle Public Library|658.827 KLE|||1|false|false|||||On Shelf||eve||
itype_evld Non-fiction
last_indexed 2019-05-19T09:59:55.615Z
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_evld 658.827 KLE
owning_library_evld EVLD Eagle Valley Library Dist.
owning_location_evld EVLD Eagle Public Library
primary_isbn 9780312203436
publishDate 2000
record_details ils:.b11929959|Book|Books|1st Picador ed.|English|Picador,|2000.|xxi, 490 pages : illustrations ; 24 cm.
recordtype grouped_work
scoping_details_evld
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b11929959 .i13153419 On Shelf On Shelf false true true false false true 2, 101, 102, 104
subject_facet Brand name products -- Political aspects, Brand name products -- Public opinion, International business enterprises -- Political aspects, International business enterprises -- Public opinion
title_display No logo : taking aim at the brand bullies
title_full No logo : taking aim at the brand bullies / Naomi Klein
title_short No logo :
title_sub taking aim at the brand bullies
topic_facet Brand name products, International business enterprises, Political aspects, Public opinion