No logo: taking aim at the brand bullies

Book Cover
Average Rating
Publisher:
Picador,
Pub. Date:
2000.
Edition:
1st Picador ed.
Language:
English
Description
With a new Afterword to the 2002 edition. No Logo employs journalistic savvy and personal testament to detail the insidious practices and far-reaching effects of corporate marketing - and the powerful potential of a growing activist sect that will surely alter the course of the 21st century. First published before the World Trade Organization protests in Seattle, this is an infuriating, inspiring, and altogether pioneering work of cultural criticism that investigates money, marketing, and the anti-corporate movement. As global corporations compete for the hearts and wallets of consumers who not only buy their products but willingly advertise them from head to toe - witness today's schoolbooks, superstores, sporting arenas, and brand-name synergy - a new generation has begun to battle consumerism with its own best weapons. In this provocative, well-written study, a front-line report on that battle, we learn how the Nike swoosh has changed from an athletic status-symbol to a metaphor for sweatshop labor, how teenaged McDonald's workers are risking their jobs to join the Teamsters, and how "culture jammers" utilize spray paint, computer-hacking acumen, and anti-propagandist wordplay to undercut the slogans and meanings of billboard ads (as in "Joe Chemo" for "Joe Camel" ). No Logo will challenge and enlighten students of sociology, economics, popular culture, international affairs, and marketing. "This book is not another account of the power of the select group of corporate Goliaths that have gathered to form our de facto global government. Rather, it is an attempt to analyze and document the forces opposing corporate rule, and to lay out the particular set of cultural and economic conditions that made the emergence of that opposition inevitable." - Naomi Klein, from her Introduction
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ISBN:
9780312203436
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Grouping Information

Grouped Work ID84d18951-17ef-5384-95a7-208dc8e19635
Grouping Titleno logo taking aim at the brand bullies
Grouping Authorklein naomi
Grouping Categorybook
Last Grouping Update2019-12-17 01:50:01AM
Last Indexed2020-01-21 02:33:56AM

Solr Details

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literary_form_fullNon Fiction
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publishDate2000
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Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b11929959BookBooks1st Picador ed.EnglishPicador, 2000.xxi, 490 pages : illustrations ; 24 cm.
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Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b11929959.i13153419On ShelfOn Shelffalsetruetruefalsefalsetrue2, 101, 102, 104
subject_facetBrand name products -- Political aspects
Brand name products -- Public opinion
International business enterprises -- Political aspects
International business enterprises -- Public opinion
title_displayNo logo : taking aim at the brand bullies
title_fullNo logo : taking aim at the brand bullies / Naomi Klein
title_shortNo logo
title_subtaking aim at the brand bullies
topic_facetBrand name products
International business enterprises
Political aspects
Public opinion