Marketing your services: for people who hate to sell

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To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. Rick Crandall debunks these myths in Marketing Your Services, a grassroots guide to marketing and building relationships with customers to achieve success. Directed primarily to entrepreneurs, small business owners and solo service providers, the book offers more than 1000 practical tips that can help make a marketer out of anyone who wants to serve customers better. Crandall intentioned this book as a marketing crash course specifically for service providers - from lawyers to freelance writers, from carpenters to landscapers. All of the basics of marketing are explained in easy-to-understand terms. Helpful hints, tips and suggestions are illustrated through examples with which non-professional marketers can easily identify. The overall tone is conversational and reassuring.The expanded & updated edition reflects a thorough revisior including a change in organization, so the book begins with chapters on marketing basics -- like advertising, sales, and publicity -- then moves into more focused chapters addressing professional and relationship building methods. A new chapter on online marketing is included and examples of effective online marketing techniques and strategies are woven in throughout. Self-motivation is given more extensive coverage, international examples have been added as have more specific examples from service business start-ups. The lengthy appendices have been updated to include new templates and examples.
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Grouped Work ID 987db7d3-54f3-82a5-78e6-2201c31aa756
full_title marketing your services for people who hate to sell
author crandall rick
grouping_category book
lastUpdate 2018-03-17 01:38:18AM

Solr Details

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accelerated_reader_reading_level 0
author Crandall, Rick.
author_display Crandall, Rick
detailed_location_evld EVLD Eagle Public Library
display_description Suggests hundreds of marketing ideas for owners of all types of small or large businesses.
format_category_evld Books
format_evld Book
id 987db7d3-54f3-82a5-78e6-2201c31aa756
isbn 9780964429406
item_details ils:.b11475948|.i12341174|EVLD Eagle Public Library|658.8 CRA|||1|false|false|||||Due Apr 6, 2018||eve||
itype_evld Non-fiction
lexile_score -1
literary_form Non Fiction
literary_form_full Non Fiction
local_callnumber_evld 658.8 CRA
owning_library_evld EVLD Eagle Valley Library Dist.
owning_location_evld EVLD Eagle Public Library
primary_isbn 9780964429406
publishDate 1995
record_details ils:.b11475948|Book|Books||English|Select Press,|[1995]|xi, 308 pages : illustrations ; 26 cm.
recordtype grouped_work
scoping_details_evld ils:.b11475948|.i12341174|Checked Out|Checked Out|false|false|true|false|false|true|102,2,101,104|||
subject_facet Service industries -- Marketing
title_display Marketing your services : for people who hate to sell
title_full Marketing your services : for people who hate to sell / Rick Crandall
title_short Marketing your services :
title_sub for people who hate to sell
topic_facet Marketing, Service industries