Marketing your services: for people who hate to sell

Book Cover
Average Rating
Publisher:
Select Press,
Pub. Date:
[1995]
Language:
English
Description
To many people, marketing means personal selling or advertising, imposing oneself on others, and trying to get people to buy something they may not want. Rick Crandall debunks these myths in Marketing Your Services, a grassroots guide to marketing and building relationships with customers to achieve success. Directed primarily to entrepreneurs, small business owners and solo service providers, the book offers more than 1000 practical tips that can help make a marketer out of anyone who wants to serve customers better. Crandall intentioned this book as a marketing crash course specifically for service providers - from lawyers to freelance writers, from carpenters to landscapers. All of the basics of marketing are explained in easy-to-understand terms. Helpful hints, tips and suggestions are illustrated through examples with which non-professional marketers can easily identify. The overall tone is conversational and reassuring.The expanded & updated edition reflects a thorough revisior including a change in organization, so the book begins with chapters on marketing basics -- like advertising, sales, and publicity -- then moves into more focused chapters addressing professional and relationship building methods. A new chapter on online marketing is included and examples of effective online marketing techniques and strategies are woven in throughout. Self-motivation is given more extensive coverage, international examples have been added as have more specific examples from service business start-ups. The lengthy appendices have been updated to include new templates and examples.
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ISBN:
9780964429406
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Grouping Information

Grouped Work ID987db7d3-54f3-82a5-78e6-2201c31aa756
Grouping Titlemarketing your services for people who hate to sell
Grouping Authorcrandall rick
Grouping Categorybook
Last Grouping Update2019-10-27 23:06:45PM
Last Indexed2019-11-13 03:16:41AM

Solr Details

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authorCrandall, Rick.
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last_indexed2019-11-13T10:16:41.044Z
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publishDate1995
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
ils:.b11475948BookBooksEnglishSelect Press, [1995]xi, 308 pages : illustrations ; 26 cm
recordtypegrouped_work
scoping_details_evld
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b11475948.i12341174On ShelfOn Shelffalsetruetruefalsefalsetrue2, 101, 102, 104
subject_facetService industries -- Marketing
title_displayMarketing your services : for people who hate to sell
title_fullMarketing your services : for people who hate to sell / Rick Crandall
title_shortMarketing your services
title_subfor people who hate to sell
topic_facetMarketing
Service industries