Enchantment: the art of changing hearts, minds, and actions
Description
Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.
More Details
ISBN:
9781591843795
9781101475997
9781101475997
Staff View
Grouping Information
Grouped Work ID | ad0eba09-5bd9-8351-e4c4-61b15e1c08e6 |
---|---|
Grouping Title | enchantment the art of changing hearts minds and actions |
Grouping Author | guy kawasaki |
Grouping Category | book |
Grouping Language | English (eng) |
Last Grouping Update | 2024-04-26 19:41:08PM |
Last Indexed | 2024-04-26 23:15:32PM |
Solr Fields
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0
accelerated_reader_reading_level
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author
Kawasaki, Guy, 1954-
author_display
Kawasaki, Guy
display_description
Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.
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Books
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Book
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ad0eba09-5bd9-8351-e4c4-61b15e1c08e6
isbn
9781101475997
9781591843795
9781591843795
itype_evld
Adult book
Adult non-fiction
Book
Juvenile Biography
Adult non-fiction
Book
Juvenile Biography
last_indexed
2024-04-27T05:15:32.151Z
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literary_form
Non Fiction
literary_form_full
Non Fiction
primary_isbn
9781591843795
publishDate
2011
publisher
Portfolio/Penguin
recordtype
grouped_work
subject_facet
Business
Economics
Electronic books
Influence (Psychology)
Interpersonal Relations
Management -- Psychological aspects
Marketing
Marketing -- Psychological aspects
Nonfiction
Persuasion (Psychology)
Persuasion (Psychology) in organizations
Persuasive Communication
Economics
Electronic books
Influence (Psychology)
Interpersonal Relations
Management -- Psychological aspects
Marketing
Marketing -- Psychological aspects
Nonfiction
Persuasion (Psychology)
Persuasion (Psychology) in organizations
Persuasive Communication
title_display
Enchantment : the art of changing hearts, minds, and actions
title_full
Enchantment : the art of changing hearts, minds, and actions / Guy Kawasaki
Enchantment [electronic resource] : The art of changing hearts, minds, and actions. Guy Kawasaki
Enchantment [electronic resource] : The art of changing hearts, minds, and actions. Guy Kawasaki
title_short
Enchantment
title_sub
the art of changing hearts, minds, and actions
topic_facet
Business
Economics
Influence (Psychology)
Interpersonal Relations
Management
Marketing
Nonfiction
Persuasion (Psychology)
Persuasion (Psychology) in organizations
Persuasive Communication
Psychological aspects
Economics
Influence (Psychology)
Interpersonal Relations
Management
Marketing
Nonfiction
Persuasion (Psychology)
Persuasion (Psychology) in organizations
Persuasive Communication
Psychological aspects
Solr Details Tables
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overdrivecmc:ODN0000584180 | eBook | eBook | English | 2011 | 1 online resource |
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