The 11 immutable laws of Internet branding

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1st ed.
Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan.
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Grouped Work ID d25e4fa6-6639-c7d3-6c58-603d6f7e3750
Grouping Title 11 immutable laws of internet branding
Grouping Author ries al
Grouping Category book
Last Grouping Update 2019-01-16 01:09:02AM
Last Indexed 2019-03-24 03:56:28AM

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auth_author2 Ries, Laura.
author Ries, Al.
author2-role Ries, Laura., hoopla digital.
author_display Ries, Al
available_at_evld EVLD Avon Public Library
detailed_location_evld EVLD Avon Public Library
display_description As we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek bestseller The 22 Immutable Laws of Branding, they are also consultants to dozens of Fortune 500 companies. This book is the result of their hands-on work with both large and small companies as well as Internet start-ups and established Internet brands. Brash, bold, and mercifully succinct, The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway. In the book you'll learn why: The Internet can be a business or a medium for your brand, but not both. Interactivity is the single most important ingredient of any Internet site. The kiss of death for an Internet brand is a common name. Being second in a category is tantamount to being nowhere. You have to be fast. You have to be first. You have to be focused. Everyone is talking about convergence while just the opposite is happening. The 11 Immutable Laws of Internet Branding will also give you tangible information on how to successfully build your company, product, service, or self into a hot and profitable brand on the Internet. Specifically you'll learn how to: Build a brand that will dominate a category over an extended period of time. Find a proper name (instead of a common one) for your Website. Take your brand into the global marketplace. Avoid the biggest mistake in Internet branding: the belief that you can do everything. Take advantage of the transformations that will occur in all aspects of life, thanks to the power of the Internet. With characteristic counterculture observations and signature marketing savvy, Ries and Ries bring their expertise to branding on the Internet, the most challenging problem in the world of marketing today. No one who wants to turn a brand into a global phenomenon should ignore their sage advice.
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local_callnumber_evld 658.84 RIE
owning_library_evld EVLD Eagle Valley Library Dist.
owning_location_evld EVLD Avon Public Library
primary_isbn 9780060196219
publishDate 2000, 2005
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subject_facet Brand name products -- Management, Branding (Marketing), E-commerce, Internet marketing, Merken
title_display The 11 immutable laws of Internet branding
title_full The 11 immutable laws of Internet branding / Al Ries and Laura Ries, The 11 immutable laws of Internet branding [electronic resource] / Al Ries and Laura Ries
title_short The 11 immutable laws of Internet branding
topic_facet Brand name products, Branding (Marketing), E-commerce, Internet marketing, Management, Merken