The 11 immutable laws of Internet branding

Book Cover
Average Rating
Author:
Publisher:
HarperBusiness,
Pub. Date:
[2000]
Edition:
1st ed.
Language:
English
Description
Two marketing experts share their radical strategies for marketing effectively on the Internet, urging readers to mix the old with the new when making a marketing plan.
Also in This Series
More Like This
More Details
ISBN:
9780060196219
9780060859930
Staff View

Grouping Information

Grouped Work IDd25e4fa6-6639-c7d3-6c58-603d6f7e3750
Grouping Title11 immutable laws of internet branding
Grouping Authorries al
Grouping Categorybook
Last Grouping Update2019-10-02 01:17:50AM
Last Indexed2019-11-13 03:18:39AM

Solr Details

accelerated_reader_point_value0
accelerated_reader_reading_level0
auth_author2Ries, Laura.
authorRies, Al.
author2-roleRies, Laura.
hoopla digital.
author_displayRies, Al
available_at_evldEVLD Avon Public Library
detailed_location_evldEVLD Avon Public Library
display_descriptionAs we move into the twenty-first century the most important question for businesses everywhere is: What are we going to do about the Internet? The two most qualified people in the country to answer that question may be Al Ries and Laura Ries. Not only are they the authors of the BusinessWeek bestseller The 22 Immutable Laws of Branding, they are also consultants to dozens of Fortune 500 companies. This book is the result of their hands-on work with both large and small companies as well as Internet start-ups and established Internet brands. Brash, bold, and mercifully succinct, The 11 Immutable Laws of Internet Branding is the definitive text for businesses eager to jump on the Internet expressway. In the book you'll learn why: The Internet can be a business or a medium for your brand, but not both. Interactivity is the single most important ingredient of any Internet site. The kiss of death for an Internet brand is a common name. Being second in a category is tantamount to being nowhere. You have to be fast. You have to be first. You have to be focused. Everyone is talking about convergence while just the opposite is happening. The 11 Immutable Laws of Internet Branding will also give you tangible information on how to successfully build your company, product, service, or self into a hot and profitable brand on the Internet. Specifically you'll learn how to: Build a brand that will dominate a category over an extended period of time. Find a proper name (instead of a common one) for your Website. Take your brand into the global marketplace. Avoid the biggest mistake in Internet branding: the belief that you can do everything. Take advantage of the transformations that will occur in all aspects of life, thanks to the power of the Internet. With characteristic counterculture observations and signature marketing savvy, Ries and Ries bring their expertise to branding on the Internet, the most challenging problem in the world of marketing today. No one who wants to turn a brand into a global phenomenon should ignore their sage advice.
format_category_evldBooks
format_evldBook
idd25e4fa6-6639-c7d3-6c58-603d6f7e3750
isbn9780060196219
9780060859930
item_details
Bib IdItem IdShelf LocCall NumFormatFormat CategoryNum CopiesIs Order ItemIs eContenteContent SourceeContent FileeContent URLsubformatDetailed StatusLast CheckinLocationSub-location
hoopla:MWT11595721Online Hoopla CollectionOnline HooplaeAudiobookAudio Books1falsetrueHooplahttps://www.hoopladigital.com/title/11595721?utm_source=MARCAvailable Online
ils:.b11907642.i13100920EVLD Avon Public Library658.84 RIE1falsefalseOn Shelfeva
itype_evldNon-fiction
last_indexed2019-11-13T10:18:39.543Z
lexile_score-1
literary_formNon Fiction
literary_form_fullNon Fiction
local_callnumber_evld658.84 RIE
owning_library_evldEVLD Eagle Valley Library Dist.
owning_location_evldEVLD Avon Public Library
primary_isbn9780060196219
publishDate2000
2005
record_details
Bib IdFormatFormat CategoryEditionLanguagePublisherPublication DatePhysical Description
hoopla:MWT11595721eAudiobookAudio BooksAbridged.EnglishHarperAudio, 2005.1 online resource (1 audio file (3hr., 08 min.)) : digital.
ils:.b11907642BookBooks1st ed.EnglishHarperBusiness, [2000]viii, 175 pages ; 20 cm.
recordtypegrouped_work
scoping_details_evld
Bib IdItem IdGrouped StatusStatusLocally OwnedAvailableHoldableBookableIn Library Use OnlyLibrary OwnedHoldable PTypesBookable PTypesLocal Url
ils:.b11907642.i13100920On ShelfOn Shelffalsetruetruefalsefalsetrue2, 101, 102, 104
subject_facetBrand name products -- Management
Branding (Marketing)
E-commerce
Internet marketing
Merken
title_displayThe 11 immutable laws of Internet branding
title_fullThe 11 immutable laws of Internet branding / Al Ries and Laura Ries
The 11 immutable laws of Internet branding [electronic resource] / Al Ries and Laura Ries
title_shortThe 11 immutable laws of Internet branding
topic_facetBrand name products
Branding (Marketing)
E-commerce
Internet marketing
Management
Merken