Mind your x's and y's: satisfying the 10 cravings of a new generation of consumers
(Book)
Author:
Contributors:
Published:
New York : Free Press, [2006].
Format:
Book
ISBN:
0743277503, 9780743277501
Status:
Description
Description not provided
Copies
Location
Call Number
Status
Last Check-In
CMU Main Books 3rd Floor
HF5415.32 .J64 2006
On Shelf
May 12, 2014
More Details
Physical Desc:
viii, 277 pages ; 24 cm
Language:
English
Notes
Bibliography
Includes bibliographic references (pages 251-259) and index.
Citations
APA Citation (style guide)
Johnson, L., & Hanson, C. (2006). Mind your x's and y's: satisfying the 10 cravings of a new generation of consumers. New York, Free Press.
Chicago / Turabian - Author Date Citation (style guide)Johnson, Lisa, 1967- and Cheri. Hanson. 2006. Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers. New York, Free Press.
Chicago / Turabian - Humanities Citation (style guide)Johnson, Lisa, 1967- and Cheri. Hanson, Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers. New York, Free Press, 2006.
MLA Citation (style guide)Johnson, Lisa and Cheri Hanson. Mind Your X's and Y's: Satisfying the 10 Cravings of a New Generation of Consumers. New York, Free Press, 2006.
Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
dcd30b3a-0e65-a73e-4415-e8d000b05032
Record Information
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| 245 | 1 | 0 | |a Mind your x's and y's :|b satisfying the 10 cravings of a new generation of consumers /|c Lisa Johnson ; with Cheri Hanson. |
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| 504 | |a Includes bibliographic references (pages 251-259) and index. | ||
| 505 | 0 | |a Introduction : the rise of the connected generation -- Shine the spotlight : extreme personalization gives marketing a new face -- Raise my pulse : adventure takes its place as the new social currency -- Make loose connections : the new shape of "families" and social networks -- Give me brand candy : everyday objects get sharp, delicious, intuitive design -- Sift through the clutter : editors and filters gain new prominence -- Keep it underground : the rejection of push advertising and the rising influence of peer-to-peer networks -- Build it together : connected citizens explore their creative power and influence change -- Bring it to life : everyday activities are orchestrated to deliver a dramatic sense of theater -- Go inward : spiritual hunger and modern media find common ground -- Give back : redefining volunteerism and the meaning of contribution -- Conclusion : the new players you need to know. | |
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