101 mission statements from top companies: plus guidelines for writing your own mission statement
(Book)
Ben & Jerry's has one. So do Tiffany's and Smucker's and Microsoft. It doesn't matter whether you're a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company's future and, ultimately, its success.Selected from among America's most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values.
Notes
Abrahams, J. (2007). 101 mission statements from top companies: plus guidelines for writing your own mission statement. Berkeley, Ten Speed Press.
Chicago / Turabian - Author Date Citation (style guide)Abrahams, Jeffrey. 2007. 101 Mission Statements From Top Companies: Plus Guidelines for Writing Your Own Mission Statement. Berkeley, Ten Speed Press.
Chicago / Turabian - Humanities Citation (style guide)Abrahams, Jeffrey, 101 Mission Statements From Top Companies: Plus Guidelines for Writing Your Own Mission Statement. Berkeley, Ten Speed Press, 2007.
MLA Citation (style guide)Abrahams, Jeffrey. 101 Mission Statements From Top Companies: Plus Guidelines for Writing Your Own Mission Statement. Berkeley, Ten Speed Press, 2007.
Record Information
| Last Sierra Extract Time | Apr 22, 2024 10:57:59 AM |
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| Last File Modification Time | Apr 22, 2024 10:58:27 AM |
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| 520 | |a Ben & Jerry's has one. So do Tiffany's and Smucker's and Microsoft. It doesn't matter whether you're a small start-up or one of the biggest players in corporate America. A clear statement of intent not only inspires a sense of overall purpose for a business or nonprofit, it serves as a practical focus for individuals within the organization. It can even provide an actual blueprint for a company's future and, ultimately, its success.Selected from among America's most successful corporations and recognizable brands, these statements vary widely in style, length, and language. However, they all share a universal vision of excellence that includes superiority in their fields, respect for and responsibility toward employees and clients, dedication to stated business goals, and community-oriented values. | ||
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