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Enchantment: the art of changing hearts, minds, and actions
(Book)

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Published:
New York : Portfolio/Penguin, 2011.
Format:
Book
ISBN:
9781591843795, 1591843790
Status:
Description

Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.

Also in This Series
Copies
Location
Call Number
Status
Last Check-In
Bemis Lower Level
658.80019 KAWASAKI
On Shelf
Jun 3, 2021
CMC Quigley Library
HD30.3 .K38 2011
On Shelf
Sep 15, 2015
MCPLD Central Non-Fiction
658.8 K17
On Shelf
Feb 21, 2024
Pitkin County Library
658.8001 K22
On Shelf
Jun 11, 2022
More Like This
More Details
Physical Desc:
xxiii, 211 pages : illustrations ; 22 cm
Language:
English

Notes

Bibliography
Includes bibliographical references and index.
Description
Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.
Citations
APA Citation (style guide)

Kawasaki, G. (2011). Enchantment: the art of changing hearts, minds, and actions. New York, Portfolio/Penguin.

Chicago / Turabian - Author Date Citation (style guide)

Kawasaki, Guy, 1954-. 2011. Enchantment: The Art of Changing Hearts, Minds, and Actions. New York, Portfolio/Penguin.

Chicago / Turabian - Humanities Citation (style guide)

Kawasaki, Guy, 1954-, Enchantment: The Art of Changing Hearts, Minds, and Actions. New York, Portfolio/Penguin, 2011.

MLA Citation (style guide)

Kawasaki, Guy. Enchantment: The Art of Changing Hearts, Minds, and Actions. New York, Portfolio/Penguin, 2011.

Note! Citation formats are based on standards as of July 2022. Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy.
Staff View
Grouped Work ID:
ad0eba09-5bd9-8351-e4c4-61b15e1c08e6
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Record Information

Last Sierra Extract TimeFeb 26, 2024 09:20:47 AM
Last File Modification TimeFeb 26, 2024 09:21:08 AM
Last Grouped Work Modification TimeFeb 26, 2024 09:20:54 AM

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5050 |a Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion.
520 |a Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.
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