Enchantment: the art of changing hearts, minds, and actions
(Book)
Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description.
Notes
Kawasaki, G. (2011). Enchantment: the art of changing hearts, minds, and actions. New York, Portfolio/Penguin.
Chicago / Turabian - Author Date Citation (style guide)Kawasaki, Guy, 1954-. 2011. Enchantment: The Art of Changing Hearts, Minds, and Actions. New York, Portfolio/Penguin.
Chicago / Turabian - Humanities Citation (style guide)Kawasaki, Guy, 1954-, Enchantment: The Art of Changing Hearts, Minds, and Actions. New York, Portfolio/Penguin, 2011.
MLA Citation (style guide)Kawasaki, Guy. Enchantment: The Art of Changing Hearts, Minds, and Actions. New York, Portfolio/Penguin, 2011.
Record Information
Last Sierra Extract Time | Feb 26, 2024 09:20:47 AM |
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Last File Modification Time | Feb 26, 2024 09:21:08 AM |
Last Grouped Work Modification Time | Feb 26, 2024 09:20:54 AM |
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100 | 1 | |a Kawasaki, Guy,|d 1954-|0 https://id.loc.gov/authorities/names/n88265839 | |
245 | 1 | 0 | |a Enchantment :|b the art of changing hearts, minds, and actions /|c Guy Kawasaki. |
264 | 1 | |a New York :|b Portfolio/Penguin,|c 2011. | |
300 | |a xxiii, 211 pages :|b illustrations ;|c 22 cm | ||
336 | |a text|b txt|2 rdacontent | ||
337 | |a unmediated|b n|2 rdamedia | ||
338 | |a volume|b nc|2 rdacarrier | ||
504 | |a Includes bibliographical references and index. | ||
505 | 0 | |a Introduction -- Why enchantment? -- How to achieve likability -- How to achieve trustworthiness -- How to prepare -- How to launch -- How to overcome resistance -- How to make enchantment endure -- How to use push technology -- How to use pull technology -- How to enchant your employees -- How to enchant your boss -- How to resist enchantment -- Conclusion. | |
520 | |a Guy Kawasaki's acclaimed books have established him as the entrepreneur's entrepreneur. Now he turns to the mystery of influence, and offers a new take on this key force that drives any successful business or personal interaction. This book's fundamental message is that in any transaction the goal is not to get your own way, but to bring about a voluntary, enduring, and delightful change of heart in other people, by working with and through them and enlisting their own goals and desires. It's enchantment that enables us to maneuver through difficult decisions, break people's entrenched habits, defy the wisdom of crowds, and get colleagues to work for long-term goals. Kawasaki's advice includes: how to achieve rapport, credibility, and trust; how to help people enchant themselves; how to overcome resistance; how to enchant your employees--and your boss; and how to resist enchantment.--From publisher description. | ||
650 | 0 | |a Persuasion (Psychology) in organizations.|0 https://id.loc.gov/authorities/subjects/sh2007009684 | |
650 | 0 | |a Persuasion (Psychology)|0 https://id.loc.gov/authorities/subjects/sh85100175 | |
650 | 0 | |a Influence (Psychology)|0 https://id.loc.gov/authorities/subjects/sh85066123 | |
650 | 0 | |a Marketing|x Psychological aspects.|0 https://id.loc.gov/authorities/subjects/sh2010100731 | |
650 | 0 | |a Management|x Psychological aspects.|0 https://id.loc.gov/authorities/subjects/sh2008107305 | |
650 | 1 | 2 | |a Persuasive Communication.|0 https://id.nlm.nih.gov/mesh/D010565 |
650 | 2 | 2 | |a Interpersonal Relations.|0 https://id.nlm.nih.gov/mesh/D007398 |
650 | 2 | 2 | |a Marketing.|0 https://id.nlm.nih.gov/mesh/D040541 |
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856 | 4 | 2 | |3 Publisher description|u http://catdir.loc.gov/catdir/enhancements/fy1114/2010046009-d.html |
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